Tuesday, February 10, 2009

Are You Just A Glorified Sales Rep?

Are You Just A Glorified Sales Rep?
We know that having sales skills is essential to success in network marketing and that every kind of business, really, is in the sales business.

BUT... if the ONLY thing that you and I sell people is our MLM opportunity and the company products, then ALL we are is glorified sales reps.

Nothing more.

And if all we are is sales reps, then no one wants to talk with us.

Why?

Because no one gets excited about having to brainstorm some lame-yet-realistic-sounding
excuses as to why they can't buy what we're pushing, when really they just don't have the heart to tell us they couldn't care less about us or our "business plan."

No one likes being backed into a corner where they're forced to be rude because you can't
take a hint.

The problem with being "just" a sales rep is that it's outdated. People don't have time to listen to yet another sales pitch.

That doesn't add any VALUE to their busy lives. You have to give them more than that if you want their attention. Your prospect can go out and join any one of a hundred different work-from-home deals. Yours does not stand out as anything special in their
minds.

"But I thought you said we have to learn how to sell?"

Yes, but understand that the type of selling I'm talking about and the type of selling most people think of - the kind their companies teach – are two completely different things.

Let me ask you a question.

What is it that makes sales hard? I mean really, why is it so difficult?

It's having to convince the other person that they want what you have when really they don't.

Am I right?

So... if that's the case... what if the other person already wants what you have? What if they're already looking for it?

Then the "type" of selling you have to do is completely different. Educate, instead of pitching them.

Here's a little secret for you: The heavy hitters don't sell business opportunities.

Why?

Because they know that that's not what people are looking for.

In fact, a business opportunity is the last thing they want to sell!

No joke. That's not just a tricky play on words. The way multi level marketing is REALLY done - the way the gurus who make as much money in a month as most people make in year do it - is by putting their opportunity on the back burner and forgetting about it.

And I'm not talking about retailing your company's products either.

There's something else they sell in order to build their business that you won't hear about
from them, your company, or your upline.

So what DO the gurus sell?

How could they sell something other than a business opportunity and still build a MASSIVE organization (and make it look easy)?

Here are some of the pointers:

-First and foremost, the heavy hitters only bothered with the people who were already
looking for what they had.

-Secondly, they understood what people were really looking for in the first place. And so
they offered more than an opportunity, which was just one puzzle piece in the overall picture. Sales reps offered their customers something of much greater value, something their companies could never provide: Themselves and their expertise.

-Sales reps learned about sales and marketing techniques from sources other than their company. Because what they were doing was not taught by any company in the industry.

-Sales reps invested in their customers first before they asked for money or any kind of commitment. This might sound corny, but it is the formula that every great marketer has used to build enormously profitable businesses.

-Sales reps gave people a true marketing system with which to build their business. They gave them the "how" rather than the "what." By doing all this they become more than just
another zealous sales rep peddling their wares. They set themselves apart from everyone else out there and by doing so, they attracted people to them in droves.

Source : The Internet
Md Hatta
019-3089268
hattabasir@gmail.com

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